These days, you've gotta love the buzz of video content marketing... it's really exciting! It's kind of like those old Mickey Rooney and Judy Garland movies, "Hey, let's put on a show!" We really are in this Mickey Rooney age, so to speak, where anyone can just raise their barn and put on a show. However, you can't just only whip out your phone and wing it (more on that here). You have to be smart and strategic.
And so it is with video content marketing. A picture is said to be worth 1,000 words which makes the average 2 minute video worth about 2,000,000 words - and that's something to get really excited about! It brings enthusiasm to your brand. Your media content extends your reach to your audience in a way that just print or just a blog can't. In fact, video marketing is 10 times more likely to engage traffic and build revenue than a post without it.
If you're still not convinced, here's another thrilling stat: Axon Research found that 7 in 10 people view brands in a more positive light after watching interesting video content from them. So, in other words, it's time to get your Mickey Rooney on - for you to put on a great show with a million laughs, and color, and lots of lights to make it sparkle... that would be wonderful.