Marketing is a puzzle with two pieces. Strategy and content! Two very different things with two very different purposes. And yet without one, the other is ineffective.
In order for the customer to see the whole picture, AKA your brand, you need to complete the puzzle. Forming a strategy starts with gathering intel on your brand’s demographic.
What’re their ages? Gender? Where do they live? Good strategy means having that data, and an effective video needs targeted strategy.
The next step is psychographic data. What’s going on in your potential customer’s mind? Find their motivation to purchase.
A full marketing strategy allows your marketing content to be more targeted and creative, making your video better. We’ll talk about content in our next vlog.
Until then, happy marketing!