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Is there a difference between consistency? Basically, the answer is yes.

The Difference Between Consistency and Frequency
It's all about to make sense. Without going all "Webster says..." on you, I'll offer a short description. Consistency is posting on a regular (aka: consistent) schedule. Frequency, on the other hand, is posting repeatedly during a period of time. To put that into a practical example, consistency would be posting every MWF. Frequency would be posting 13 times on Monday and then not again until, well, whenever you feel like it.

Consistency is posting on a regular (aka: consistent) schedule. Frequency, on the other hand, is posting repeatedly during a period of time.


Does the Difference Really Matter?
Yeah, actually, it really does. It's not just semantics. Posting on a consistent schedule is a big deal because you're setting an expectation. However subconscious, the primary reason people follow social media accounts, company news, TV shows, or what have you, is because they know what to expect. They know what they are buying into, so to speak.
 

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About the Author
Jake LeVoir is the Director of Sales at Slate and Main. He has built a career on helping organizations grow by developing engaging video campaigns that drive consumer traffic and increase brand awareness.

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