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What does the average video cost? When pricing out your potential video options, never forget about the thing that makes everything work: the people.

Hours could be spent here. However, it will be more productive to just be very transparent. Here are industry-standard day-rates for the most common positions found "on-set":

Director:   $800 – $3500

Producer:   $600 – $800

Director of Photography:   $600 – $2000

Camera Operator:   $400 – $600

First Assistant Camera:   $250 – $500

Assistant Director:   $400 – $600

Second Assistant Director:   $250 – $500

Gaffer:   $300 – $600

DIT:   $300 – $600

Rigging Grip:   $200 – $400

Dolly Grip:   $200 – $400

Electric:   $200 – $400

Steadicam Operator (With Gear):   $800 – $1600

Crane Operator (With Gear):   $800 – $1600

Production Assistant:   $75 – $200

Hair and Makeup:   $400 – $800

Wardrobe:   $400 – $800

Production Designer:   $500 – $1500

Art Director:   $400 – $800

Set Dresser:   $200 – $400

Sound Engineer:   $300 – $600

Boom Operator:   $150 – $300

The term "day-rate" can be confusing. Although these individuals are generally paid "per day on set", their jobs rarely include just work that singular day. For example, Producers, although billed for "One day" of shooting, are responsible for all Pre-Production scheduling, permit pulling and rental, and general project management. That is why their standard "day rate" is significantly higher than say, a Boom Operator (although we love them and their tireless arms, too!). 

 

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