2016 is drawing to close, and it has been crazy. Celebrity deaths, storms, elections. The world is, quite obviously, a different place. This is just another reason why your video from 2014 doesn’t work anymore.
Look, advertising on the internet is a little like living in the middle of the autobahn. Everything just keeps flying past you and nothing was the same as it was only a moment ago. And while video has as much stability as the next medium, everything ages. Tech, special effects, product, your company, and even your audience.
If you’ve been following the advice from our other vlogs then your video has probably been pretty successful. And now it’s time to do it again. So as you draft up your marketing plans for 2017, keep video in mind.