Selling Products with Theme: Vignettes

Context is key to moving people into buying products or services. Video works really well in providing that context, but as seasoned marketers will know, video can also be pricey. To offset the price point while equipping brands with the advertising tools they need, we’ve created our system for producing product vignettes.

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Jessica Nafe
A New Solution: Mini Documentaries

Video is our bread and butter, and that’s why we’ve been working on ways to make creating (and paying for) entire video campaigns easier. Now introducing our new solution to your marketing needs: approaching your video projects as mini-documentaries.

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Jessica Nafe
Ratings, Privacy, & Branding

Ad Age’s Anthony Crupi on the C3 ratings for Q1. In short, reach is down and prices are up. If you’re buying ads for broadcast TV, this matters to you, and we’d recommend keeping an eye on. We certainly will be.

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Jessica Nafe
Marketing In 2019: Beauty

Supposedly, a single person is exposed to 5,000 ads in any given day. Separating your outreach from the rest of the pack starts with the simple, but difficult, act of resolving to make something beautiful.

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Hunter Smith
A Must Have Skill For Marketers In 2019

Marketers, are you ready for 2019? In this four-part series, the veneer of simplicity peels back a little to show the artistic and thoughtful core that ought to be at the center of every advertising campaign. Part one tees the conversation up and ask you to reconsider what it means to different in such a saturated industry.

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Hunter Smith
Solving Creatives: Freedom or Safety?

The previous installment posed an important question: what do creatives want? The answer, it seemed to me, is simple. Simple enough, and at this point probably conventional enough, that many may discard my conclusion as old hat. More interesting to me is how, while scribbling out this answer, I stumbled onto another barrier that seems to stand not only between brands and creatives, but also between people’s relationships in general.


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Hunter Smith