Solving Creatives: Freedom or Safety?
A New Kind of Creative: Why Brands and Agencies Have Brain-Drain
The previous installment posed an important question: what do creatives want? The answer, it seemed to me, is simple. Simple enough, and at this point probably conventional enough, that many may discard my conclusion as old hat. More interesting to me is how, while scribbling out this answer, I stumbled onto another barrier that seems to stand not only between brands and creatives, but also between people’s relationships in general.
Clutch and The Manifest Highlight Slate and Main
Creatives move around a lot, but why? What happened to the fanciful days of yore, when marketers moved up the chain not just on merit but out of loyalty to the company? Hunter takes a crack at it.
Cambria Leads Content Marketing by Example
Washington D.C. based companies Clutch and The Manifest had some wonderful things to say about us, and well, we’re going to let them.
Was Safety Ever Really an Option?
Barely a week after recording the Hot Take-themed podcast, our predictions are coming to fruition, right here in Minnesota!
Hot Takes On the Future of Video (Mild Edition)
Brand safety vexes all marketers, especially in the post-viral age.
You won’t hear this from any other video marketing companies: you don’t have to be doing video.
Here are our predictions on the future of video, both in general and in regards to marketing. For your safety we've labeled the level of each take's heat.
The Two Types of Video
“Make a video” isn’t really a thing. Conversations need to sound more like discussing the potential of live video vs. curated, the viability of vlogs for branding, or the difference in risk/reward between TV spots or YouTube ads.
A CASE STUDY: How Nike Won 2016 With Video Marketing... and How You Can, Too!
You’ve probably heard it said, “there are two types of ______ in this world,” which, to some degree, is true about nearly anything.
Nike won 2016, in our books, because of their excellent job of taking smaller videos and using parts of content to make a larger video