Solving Creatives: Freedom or Safety?

The previous installment posed an important question: what do creatives want? The answer, it seemed to me, is simple. Simple enough, and at this point probably conventional enough, that many may discard my conclusion as old hat. More interesting to me is how, while scribbling out this answer, I stumbled onto another barrier that seems to stand not only between brands and creatives, but also between people’s relationships in general.

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Hunter Smith