Marketing In 2019: Beauty

Supposedly, a single person is exposed to 5,000 ads in any given day. Separating your outreach from the rest of the pack starts with the simple, but difficult, act of resolving to make something beautiful.

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Hunter Smith
A Must Have Skill For Marketers In 2019

Marketers, are you ready for 2019? In this four-part series, the veneer of simplicity peels back a little to show the artistic and thoughtful core that ought to be at the center of every advertising campaign. Part one tees the conversation up and ask you to reconsider what it means to different in such a saturated industry.

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Hunter Smith
Solving Creatives: Freedom or Safety?

The previous installment posed an important question: what do creatives want? The answer, it seemed to me, is simple. Simple enough, and at this point probably conventional enough, that many may discard my conclusion as old hat. More interesting to me is how, while scribbling out this answer, I stumbled onto another barrier that seems to stand not only between brands and creatives, but also between people’s relationships in general.


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Hunter Smith