Corporate Videographer (aka: in-house video producer) is one of the most ambiguous terms in the modern marketing world. Why? Because not only are there are a large variety of services that organizations need (live event work, television production, short film production, web video production, etc); there is also a depth of talent, crew, and experience that is simply required to achieve a comprehensive video solution.
The question most marketers forget to ask is, "what is the most effective way to utilize video for my organization?". So, before you bite the bullet and hire a full-timer, consider this:
It's no surprise that, many companies are moving away from the "one-man-job" model, (aka: hiring one internal solution and taking on all of the equipment and insurance expenses) and moving to an outsourced solution.
About the Author
Jake LeVoir is the Director of Sales at Slate and Main. He has built a career on helping organizations grow by developing engaging video campaigns that drive consumer traffic and increase brand awareness.
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