Put On A Show
These days, you've gotta love the buzz of video content marketing... it's really exciting! It's kind of like those old Mickey Rooney and Judy Garland movies, "Hey, let's put on a show!" We really are in this Mickey Rooney age, so to speak, where anyone can just raise their barn and put on a show. However, you can't just only whip out your phone and wing it (more on that here). You have to be smart and strategic.
And so it is with video content marketing. A picture is said to be worth 1,000 words which makes the average 2 minute video worth about 2,000,000 words - and that's something to get really excited about! It brings enthusiasm to your brand. Your media content extends your reach to your audience in a way that just print or just a blog can't. In fact, video marketing is 10 times more likely to engage traffic and build revenue than a post without it.
If you're still not convinced, here's another thrilling stat: Axon Research found that 7 in 10 people view brands in a more positive light after watching interesting video content from them. So, in other words, it's time to get your Mickey Rooney on - for you to put on a great show with a million laughs, and color, and lots of lights to make it sparkle... that would be wonderful.
About the Author
Jake LeVoir is the Director of Sales at Slate and Main. He has built a career on helping organizations grow by developing engaging video campaigns that drive consumer traffic and increase brand awareness.
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