...the "Unlimited You" video is a great add... made up primarily of footage from a number of other spots - 22 others, to be exact - in a video campaign called the, "Unlimited" series. Here's how they executed the production...Read More
Are you thinking about using video for your business marketing but you're not sure what to expect? Here's some quick rule-of-thumb info on cost.Read More
Although there are a plethora of activities that can be lumped into this category, the primary three that we will focus on here are: writing/scripting, scheduling, and location scouting.Read More
If you’re considering video, that’s great. It’s important to market and create memorable content to your audience. But if you’re going to do video, it takes commitment and passion. And preparation.Read More
What's your favorite memory of the Tooth Fairy? The pretty wings? A shiny silver dollar? Those are nice, certainly. However, when I think of the tooth fairy, I think about the one and only real tooth fairy.
We’ve explain why trying to go viral with your video is the wrong idea. But you still want as many people as possible to see your video. Just, you know. The right kind of people.Read More
Is Online Video really a cost-effective way to reach your target audience? Terrific question.Read More
We believe there are no boring stories... just boring videos. A good video production company can help you tell your story and connect your business to your customers.Read More
Innovators constantly are pushing new kinds of content, pulling video along for the ride.Read More
The internet isn’t the same as it was back when Charlie bit that pesky finger, and neither is video. Now people work hours and hours and spend heaps of money in order to go viral. But since everyone is trying to make their video viral too, you have way more competition and way shorter staying-power.Read More
Time to finish the puzzle!Read More
Marketing is a puzzle with two pieces. Strategy and content!
Two very different things with two very different purposes. And yet without one, the other is ineffective.Read More
“Video is too expensive!” said, like, every person in charge of any advertising budget, ever. But, we here at Slate and Main ask, “what if it didn’t have to be?”
Video is here to stay, and our game show proved it! I mean, when have game show facts ever steered anybody wrong?
But actually, the stats back us up on this.Read More
When the time comes to allocate funds, too many small companies slash their marketing budgets trying to save money. And that’s backwards thinking. If you want to go nose-to-nose with the big dog on your block, whatever your industry, you have to market.Read More
If a video isn’t being distributed properly, it shouldn’t be a surprise when is doesn’t work! You can’t just make a video; you have to make sure people see it! AND get them to want to hit play! If they aren’t seeing your video, what’s the point of making it?Read More
MAKING FRIENDS WITH FACEBOOK. Facebook uses algorithms that track click numbers as well as time spent after the click (aka: duration of view). When that algorithm detects that people are clicking on articles but not reading them, they drop the priority of the link severely limiting their circulation...Read More
SOUND AFFECTS CONTENT! Your music choice MATTERS! ...while all the elements in your video are important to supporting your message, it really is the music that can have the most immediate impact. Here's why...Read More
Why We VLOG. It even took us nearly a year to start using video for ourselves and it's resulted in our best year (billings-wise) to date... but that's not interesting to you. BUT getting YOUR best billing months should be. So, to help, here is what we've learned so far...Read More