The Slate and Main Podcast
Weekly updates on video marketing from the ones who know it best.
Video production entails many decisions, some easy and fun. Some less so. But one metric that seems to rock back and forth is the ideal video length for peak effectiveness. It’s a tough nut to crack, but Jake and Hunter take their best shot in this episode, along with updates on Instagram ads, YouTube algorithm changes, and the return of Vine. Listen now!
In this episode, Jake and Hunter answer one of our most frequently asked questions: how do you make the best videos for social media? We’ll we’ve got three easy steps, and they all happen before you even press record! Listen in.
In this episode, Jake and Hunter take a few stabs at the job of data in predictive systems and what space that leaves for creative thinking. Plus, an update on the Chipotle and Netflix situations. Listen now!
In this fun, Halloween-themed episode, Hunter and Jake borrow an idea from AdAge and layout some of their biggest fears about the state of video, marketing, and the ad industry in general.
Walmart’s streaming service Vudu (crazy, right? We didn’t know either.) is cracking open the warchest and diving into the content marketing game. It’s even more complicated than it sounds. Plus, #CODNation has Jake and Hunter laughing their heads off at one of the funniest (and cheapest) styles of groundswell marketing in a while.
Facebook’s push to grow wide but not deep continues even as they suffer a horrific data breach. Plus, Jake and Hunter compare the rising cost of creatives with the dropping value of TV ad-buys. Where does that intersection meet and how can marketers set their path forward? All that and more in this week’s episode.
Jake and Hunter dissect what it means for the founders of Instagram to make their exit, and how everything Facebook has been up to lately fits together. Then, if you haven’t heard of Roku by now, you probably will soon; this streaming software is making plans to push into free streaming, and they mean to do it without leaning on ads. How? Listen and find out.
Twitch pushes to expand their advertising offering as a part of Amazon’s ad expansions, Jake’s found a new app, and the pillars of podcasting have been shaken after a lot of layoffs. All of this and more on this episode of the Slate and Main Podcast.
Axe Body Spray partners with Martin Garrix to make a music video, Snapchat’s stock continues to dive bomb, and Kevin Hart takes content marketing to the next level: syndication! It’s another packed episode, so let’s jump in!
Les Moonves is out, but Kaepernick is in, depending on who you ask. The metrics seem split, so Jake and Hunter look at a few of the immediate studies that got the most circulation. And then, keeping in the spirit of controversy it's football season! Should ad buyers beware? The value of NFL airtime is up for discussion.