The Slate and Main Podcast
Weekly updates on video marketing from the ones who know it best.
Les Moonves is out, but Kaepernick is in, depending on who you ask. The metrics seem split, so Jake and Hunter look at a few of the immediate studies that got the most circulation. And then, keeping in the spirit of controversy it's football season! Should ad buyers beware? The value of NFL airtime is up for discussion.
What has a million thumbs and all the pies? Find out on this jam-packed episode of the Slate and Main podcast. We talk about Nike's 30th anniversary ad controversy, we revist the Hulu issue, and introduce a new player in the video ad game: Amazon.
The kids are alright, it's the marketers who need help! P&G goes to the Bad Place to find inspiration to market soap to Millennials, so Jake and Hunter riff on why exactly marketers struggle to speak to the younger audiences. And no, "textspeak" was never the answer.
Netflix caused quite a stir recently by trying something new, and not in a good way. Meanwhile the video streaming king of ads (Hulu) is bursting out of the seams as it raises it's user base by half. What does it all mean? Plus, Jake and Hunter inspect Fandango's video marketing efforts to see where Slate and Main lines up.
Nike ads can be scary good, and that’s nothing new. They’ve been changing up the game since 1996. In this episode Jake and Hunter talk about Nike’s narrative commercials, as well as dive a little deeper into the cable VS broadband controversy from last week.
We characterize video marketing two different ways: advertisement or story. We explain the difference and why you should care, plus an update on Disney's streaming service and a small tangent on Comcast.
Between the decay of MoviePass and the rise of smart phones, you’d think that the days of the big screen viewing experience were behind us. But no! More people stream on big screens than their phones, across demographics. Now if only we could figure out how many people are in the room?
Comscore claims to have cracked that one too.
The hardest part of making a video is actually doing it. Profound, right? Make it a little easier by following a simple path of instruction, which we lay out here in this episode in three simple rules.
Bots are becoming a larger and larger problem in the digital realm. Marketing is a weird and delicate ecosystem, heavily influenced by user feedback. But what if the feedback isn't from a real person? Jake and Hunter break down why some metrics can be a perilous way to track success.
AT&T's purchase of Time Warner brings with it changes all across the media board, including a recent employee conference with HBO that implied a impending increase in production. Is more video the best kind of video? We discuss.