The Slate and Main Podcast
Weekly updates on video marketing from the ones who know it best.
Amazon is using IMDb to roll out a new, ad-supported video streaming service. It seems like the subscription wars are only continuing to heat up, so what are major companies like Amazon and Walmart doing churning out free-access content?
In the start of on-going series, Jake and Hunter begin the ever-changing process of explaining how to use a video. For the first installment, they parse the differences between frequency and sensationalism, how they might be opposed, and how they actually work together.
Jake and Hunter discuss what the video marketing industry out to expect in their stockings this year in this particularly odd Christmas episode.
It’s the burning question of any marketer wanting to break into the game of video advertising: how much does video production cost? And let’s not forget fan favorites such as “why does it cost that?” and “how can we make that cheaper?” This episode is dedicated to clearing all that up and showing you where the money goes.
Jake and Hunter take a deeper dive than even they expected into YouTube’s #1 earner this year, Ryan’s Toysreviews, and learn just what it takes to be a modern content king. There’s also some Facebook Watch news especially for fans of Joss Whedon, and Hunter rants about the practical effects of platform limitations. Listen in!
John Lewis’ Christmas advert has arrived, heralding in the holiday season. And film fans have plenty to celebrate as YouTube opens the floodgates of free movies onto its platform, with ad support of course. Jake and Hunter break it all down, from Elton John to Rocky, on this episode of the Slate and Main Podcast.
This week, Jake and Hunter dig into the recent New York Times story detailing the failings of Facebook’s upper management in the last few years. But there’s more to all this than foreign influences or smear campaigns. There’s a core problem with Facebook, so Jake and Hunter talk about what that might be and how it impacts advertisers.
Video production entails many decisions, some easy and fun. Some less so. But one metric that seems to rock back and forth is the ideal video length for peak effectiveness. It’s a tough nut to crack, but Jake and Hunter take their best shot in this episode, along with updates on Instagram ads, YouTube algorithm changes, and the return of Vine. Listen now!
In this episode, Jake and Hunter answer one of our most frequently asked questions: how do you make the best videos for social media? Jake and Hunter have three easy steps, and they all happen before you even press record! Listen in.
In this episode, Jake and Hunter take a few stabs at the job of data in predictive systems and what space that leaves for creative thinking. Plus, an update on the Chipotle and Netflix situations. Listen now!