The Slate and Main Podcast
Weekly updates on video marketing from the ones who know it best.
No one knows the future, but it sure is fun to guess! Jake and Hunter speculate wildly about several returning topics like platform responsibility (this time for a terrorist attack) and the future of streaming, as well as new topics, such as Hollywood’s business of relationships. Listen in!
Once you take a thing apart, it’s not that thing anymore. It’s now a pile of pieces, brimming with potential and meaning, but pieces nonetheless. So, what then is an anti-ad? Post-modernism has deconstructed many things, but is advertising actually one of them? Jake and Hunter discuss this, some new aspects of Disney+, and more on this episode of the Slate and Main Podcast.
Authentic. Everything has got be authentic. Brands, however, are struggling over what this actually means and how to incorporate authenticity into their marketing. The end result has been a lot of weird ads and tactics but very little relational material. Jake and Hunter use Ridley Scott, the Mona Lisa, and Fortnite to examine what’s going on and what can be done to make it better.
Brands are pressing pause on YouTube again after allegations that their algorithm is aiding creeps on the internet watch videos. Big shock. What’s more unpleasant, though, is the creeping realization that there may not be a cure. Jake and Hunter wax conceptually about freedom, safety, and the weird place in between that society has placed YouTube. Listen now.
Q: What do Live Video and the Oscars have in common?
A: They’re both back and no one is sure why or who asked for it.
In this episode, Jake and Hunter crawl over the value and drawbacks of live video on LinkedIn, the implications of streaming fatigue, and the yearly challenge of identifying who exactly the Oscars are supposed to be entertaining. Listen now!
Some ideas take off and never look back while others are land with all the grace of a dead duck. In this episode, Jake and Hunter discuss where on the spectrum of success to place Turkish Airlines’ #TheJourney, a Ridley Scott directed short film that previewed during the Super Bowl. Plus, they also dig in to a recent study by eMarketer on how much platforms are leaning on video ad revenue.
Super Bowl 53 has come and gone, and if you watched the game (there’s no shame if you turned it off) you probably also saw the ads. Whether you watched or not, there’s a conversation to be had about the state of ads in general. What better context than advertising’s biggest day of the year? Jake and Hunter have the best, the worst, and answers to the current state of creativity. Listen now!
Curious about the potential video marketing dark horses for the coming year? So are Jake and Hunter. This episode is all about where growth is trending and how marketers can potentially use that to their advantage.
Are the kids alright? Well they certainly seem to be shaping up into a lucrative buying market, anyway. Here’s the rub: conventional wisdom suggests Gen Z has different standards for brands, and you need to know them. Jake and Hunter fact-check that claim, along with a few others, in this episode of The Slate And Main Podcast.
Amazon is using IMDb to roll out a new, ad-supported video streaming service. It seems like the subscription wars are only continuing to heat up, so what are major companies like Amazon and Walmart doing churning out free-access content?