In this episode, Jake and Hunter get down to the minute level and look at Disney+’s proposed offering, price point, and projected future for the coming year, as well as eMarketer’s quickly changing mind on the state of Snapchat.Read More
Spring may have sprung, but winter is coming! In anticipation for the final season premiere of HBO’s smash success, Hunter and Jake are taking a producer’s look at just a few of the expenses Game of Thrones has accrued over the course of its eight year run and ask the big question: was it worth it? Plus, they also hit on Pinterest’s IPO and the EU’s passing of Article 13 AKA “The Meme Ban.” All that on this episode of the Slate and Main Podcast.Read More
Jake’s on vacation this week, so filling his seat is Intern Jess. She and Hunter explore video’s endangered species list, several brands’ April Fools hijinks, and Apple TV+. Then they launch into the hard work of making Jess form opinions about the complicated world of video marketing. Listen in!Read More
This week’s episode is piled high with facts and stats, batted back and forth between co-hosts as they discuss Google’s newly announced Stadia, Amazon’s newly announced video ad options, and Netflix’s ballooning budget. And somewhere along the way, the Beer Wars make and appearance, but don’t worry- this podcast is corn syrup-free. Listen now!Read More
No one knows the future, but it sure is fun to guess! Jake and Hunter speculate wildly about several returning topics like platform responsibility (this time for a terrorist attack) and the future of streaming, as well as new topics, such as Hollywood’s business of relationships. Listen in!Read More
Once you take a thing apart, it’s not that thing anymore. It’s now a pile of pieces, brimming with potential and meaning, but pieces nonetheless. So, what then is an anti-ad? Post-modernism has deconstructed many things, but is advertising actually one of them? Jake and Hunter discuss this, some new aspects of Disney+, and more on this episode of the Slate and Main Podcast.Read More
Authentic. Everything has got be authentic. Brands, however, are struggling over what this actually means and how to incorporate authenticity into their marketing. The end result has been a lot of weird ads and tactics but very little relational material. Jake and Hunter use Ridley Scott, the Mona Lisa, and Fortnite to examine what’s going on and what can be done to make it better.Read More
Brands are pressing pause on YouTube again after allegations that their algorithm is aiding creeps on the internet watch videos. Big shock. What’s more unpleasant, though, is the creeping realization that there may not be a cure. Jake and Hunter wax conceptually about freedom, safety, and the weird place in between that society has placed YouTube. Listen now.Read More
Q: What do Live Video and the Oscars have in common?
A: They’re both back and no one is sure why or who asked for it.
In this episode, Jake and Hunter crawl over the value and drawbacks of live video on LinkedIn, the implications of streaming fatigue, and the yearly challenge of identifying who exactly the Oscars are supposed to be entertaining. Listen now!
Some ideas take off and never look back while others are land with all the grace of a dead duck. In this episode, Jake and Hunter discuss where on the spectrum of success to place Turkish Airlines’ #TheJourney, a Ridley Scott directed short film that previewed during the Super Bowl. Plus, they also dig in to a recent study by eMarketer on how much platforms are leaning on video ad revenue.Read More
Super Bowl 53 has come and gone, and if you watched the game (there’s no shame if you turned it off) you probably also saw the ads. Whether you watched or not, there’s a conversation to be had about the state of ads in general. What better context than advertising’s biggest day of the year? Jake and Hunter have the best, the worst, and answers to the current state of creativity. Listen now!Read More
Curious about the potential video marketing dark horses for the coming year? So are Jake and Hunter. This episode is all about where growth is trending and how marketers can potentially use that to their advantage.Read More
Are the kids alright? Well they certainly seem to be shaping up into a lucrative buying market, anyway. Here’s the rub: conventional wisdom suggests Gen Z has different standards for brands, and you need to know them. Jake and Hunter fact-check that claim, along with a few others, in this episode of The Slate And Main Podcast.Read More
Amazon is using IMDb to roll out a new, ad-supported video streaming service. It seems like the subscription wars are only continuing to heat up, so what are major companies like Amazon and Walmart doing churning out free-access content?Read More
In the start of on-going series, Jake and Hunter begin the ever-changing process of explaining how to use a video. For the first installment, they parse the differences between frequency and sensationalism, how they might be opposed, and how they actually work together.Read More
Jake and Hunter discuss what the video marketing industry out to expect in their stockings this year in this particularly odd Christmas episode.Read More
It’s the burning question of any marketer wanting to break into the game of video advertising: how much does video production cost? And let’s not forget fan favorites such as “why does it cost that?” and “how can we make that cheaper?” This episode is dedicated to clearing all that up and showing you where the money goes.Read More
Jake and Hunter take a deeper dive than even they expected into YouTube’s #1 earner this year, Ryan’s Toysreviews, and learn just what it takes to be a modern content king. There’s also some Facebook Watch news especially for fans of Joss Whedon, and Hunter rants about the practical effects of platform limitations. Listen in!Read More
John Lewis’ Christmas advert has arrived, heralding in the holiday season. And film fans have plenty to celebrate as YouTube opens the floodgates of free movies onto its platform, with ad support of course. Jake and Hunter break it all down, from Elton John to Rocky, on this episode of the Slate and Main Podcast.Read More
This week, Jake and Hunter dig into the recent New York Times story detailing the failings of Facebook’s upper management in the last few years. But there’s more to all this than foreign influences or smear campaigns. There’s a core problem with Facebook, so Jake and Hunter talk about what that might be and how it impacts advertisers.Read More