Episode 28: How Much Does Video Production Cost?

It’s the burning question of any marketer wanting to break into the game of video advertising: how much does video production cost? And let’s not forget fan favorites such as “why does it cost that?” and “how can we make that cheaper?” This episode is dedicated to clearing all that up and showing you where the money goes.

Read More
Hunter Smith
Episode 27: Ryan's Toysreviews and Hunter's Insta Woes

Jake and Hunter take a deeper dive than even they expected into YouTube’s #1 earner this year, Ryan’s Toysreviews, and learn just what it takes to be a modern content king. There’s also some Facebook Watch news especially for fans of Joss Whedon, and Hunter rants about the practical effects of platform limitations. Listen in!

Read More
Hunter Smith
Episode 26: Your Song and YouTube

John Lewis’ Christmas advert has arrived, heralding in the holiday season. And film fans have plenty to celebrate as YouTube opens the floodgates of free movies onto its platform, with ad support of course. Jake and Hunter break it all down, from Elton John to Rocky, on this episode of the Slate and Main Podcast.

Read More
Hunter Smith
Episode 25: Facebook Foibles

This week, we dig into the recent New York Times story detailing the failings of Facebook’s upper management in the last few years. But there’s more to all this than foreign influences or smear campaigns. There’s a core problem with Facebook, so we talk about what that might be and how it impacts advertisers.   

Read More
Hunter Smith
Episode 24: The Best Video Length: Long Or Short?

Video production entails many decisions, some easy and fun. Some less so. But one metric that seems to rock back and forth is the ideal video length for peak effectiveness. It’s a tough nut to crack, but Jake and Hunter take their best shot in this episode, along with updates on Instagram ads, YouTube algorithm changes, and the return of Vine. Listen now!

Read More
Hunter Smith
Episode 20: Walmart Works Its Vudu

Walmart’s streaming service Vudu (crazy, right? We didn’t know either.) is cracking open the warchest and diving into the content marketing game. It’s even more complicated than it sounds. Plus, #CODNation has Jake and Hunter laughing their heads off at one of the funniest (and cheapest) styles of groundswell marketing in a while.

Read More
Hunter Smith
Episode 19: The Price of Prime Time And Portals

Facebook’s push to grow wide but not deep continues even as they suffer a horrific data breach. Plus, Jake and Hunter compare the rising cost of creatives with the dropping value of TV ad-buys. Where does that intersection meet and how can marketers set their path forward? All that and more in this week’s episode.

Read More
Hunter Smith
Episode 18: Roku Revolution

Jake and Hunter dissect what it means for the founders of Instagram to make their exit, and how everything Facebook has been up to lately fits together. Then, if you haven’t heard of Roku by now, you probably will soon; this streaming software is making plans to push into free streaming, and they mean to do it without leaning on ads. How? Listen and find out.

Read More
Hunter Smith
Episode 15: CBS Shake Up And The Football Frenzy

Les Moonves is out, but Kaepernick is in, depending on who you ask. The metrics seem split, so Jake and Hunter look at a few of the immediate studies that got the most circulation. And then, keeping in the spirit of controversy it's football season! Should ad buyers beware? The value of NFL airtime is up for discussion.

Read More
Hunter Smith
Episode 14: Kaepernick 2: Colin's Return

What has a million thumbs and all the pies? Find out on this jam-packed episode of the Slate and Main podcast. We talk about Nike's 30th anniversary ad controversy, we revist the Hulu issue, and introduce a new player in the video ad game: Amazon. 

Read More
Hunter Smith
Episode 13: Infantilizing Marketing Has G2G

The kids are alright, it's the marketers who need help! P&G goes to the Bad Place to find inspiration to market soap to Millennials, so Jake and Hunter riff on why exactly marketers struggle to speak to the younger audiences. And no, "textspeak" was never the answer.

Read More
Hunter Smith
Episode 12: Netflix Ads and Hulu Adds

Netflix caused quite a stir recently by trying something new, and not in a good way. Meanwhile the video streaming king of ads (Hulu) is bursting out of the seams as it raises it's user base by half. What does it all mean? Plus, Jake and Hunter inspect Fandango's video marketing efforts to see where Slate and Main lines up.

Read More
Hunter Smith
Episode 11: Nike's Scary Good Soccer Ad


Nike ads can be scary good, and that’s nothing new. They’ve been changing up the game since 1996. In this episode Jake and Hunter talk about Nike’s narrative commercials, as well as dive a little deeper into the cable VS broadband controversy from last week.


Read More
Hunter Smith
Episode 9: comScore's New Plan & RIP MoviePass

Between the decay of MoviePass and the rise of smart phones, you’d think that the days of the big screen viewing experience were behind us. But no! More people stream on big screens than their phones, across demographics. Now if only we could figure out how many people are in the room?

Comscore claims to have cracked that one too.

Read More
Hunter Smith