Walmart’s streaming service Vudu (crazy, right? We didn’t know either.) is cracking open the warchest and diving into the content marketing game. It’s even more complicated than it sounds. Plus, #CODNation has Jake and Hunter laughing their heads off at one of the funniest (and cheapest) styles of groundswell marketing in a while.Read More
Facebook’s push to grow wide but not deep continues even as they suffer a horrific data breach. Plus, Jake and Hunter compare the rising cost of creatives with the dropping value of TV ad-buys. Where does that intersection meet and how can marketers set their path forward? All that and more in this week’s episode.Read More
Jake and Hunter dissect what it means for the founders of Instagram to make their exit, and how everything Facebook has been up to lately fits together. Then, if you haven’t heard of Roku by now, you probably will soon; this streaming software is making plans to push into free streaming, and they mean to do it without leaning on ads. How? Listen and find out.Read More
Twitch pushes to expand their advertising offering as a part of Amazon’s ad expansions, Jake’s found a new app, and the pillars of podcasting have been shaken after a lot of layoffs. All of this and more on this episode of the Slate and Main Podcast.Read More
Axe Body Spray partners with Martin Garrix to make a music video, Snapchat’s stock continues to dive bomb, and Kevin Hart takes content marketing to the next level: syndication! It’s another packed episode, so let’s jump in!Read More
Les Moonves is out, but Kaepernick is in, depending on who you ask. The metrics seem split, so Jake and Hunter look at a few of the immediate studies that got the most circulation. And then, keeping in the spirit of controversy it's football season! Should ad buyers beware? The value of NFL airtime is up for discussion.Read More
What has a million thumbs and all the pies? Find out on this jam-packed episode of the Slate and Main podcast. We talk about Nike's 30th anniversary ad controversy, we revist the Hulu issue, and introduce a new player in the video ad game: Amazon.Read More
The kids are alright, it's the marketers who need help! P&G goes to the Bad Place to find inspiration to market soap to Millennials, so Jake and Hunter riff on why exactly marketers struggle to speak to the younger audiences. And no, "textspeak" was never the answer.Read More
Netflix caused quite a stir recently by trying something new, and not in a good way. Meanwhile the video streaming king of ads (Hulu) is bursting out of the seams as it raises it's user base by half. What does it all mean? Plus, Jake and Hunter inspect Fandango's video marketing efforts to see where Slate and Main lines up.Read More
Nike ads can be scary good, and that’s nothing new. They’ve been changing up the game since 1996. In this episode Jake and Hunter talk about Nike’s narrative commercials, as well as dive a little deeper into the cable VS broadband controversy from last week.
We characterize video marketing two different ways: advertisement or story. We explain the difference and why you should care, plus an update on Disney's streaming service and a small tangent on Comcast.Read More
Between the decay of MoviePass and the rise of smart phones, you’d think that the days of the big screen viewing experience were behind us. But no! More people stream on big screens than their phones, across demographics. Now if only we could figure out how many people are in the room?
Comscore claims to have cracked that one too.Read More
The hardest part of making a video is actually doing it. Profound, right? Make it a little easier by following a simple path of instruction, which we lay out here in this episode in three simple rules.Read More
Bots are becoming a larger and larger problem in the digital realm. Marketing is a weird and delicate ecosystem, heavily influenced by user feedback. But what if the feedback isn't from a real person? Jake and Hunter break down why some metrics can be a perilous way to track success.
AT&T's purchase of Time Warner brings with it changes all across the media board, including a recent employee conference with HBO that implied a impending increase in production. Is more video the best kind of video? We discuss.Read More
Cambria took Jake's advice and made a really cool video series as part of their branded content. But did they get too far out of the box? Let's figure that out.Read More
As agencies feel the post-pivot squeeze from the brands they represent, the market is fluctuating back towards bringing marketing in-house. Jake lays out the limits and costs of bringing video in-house, plus Hunter has a mini-rant about the culture of Cannes.Read More
Here's a hot take that didn't make it into our yearly marketing guide (linked below). It's a golden age for watching video, and so far brands have resigned themselves to advertising against it.
Jake thinks they need to find a better angle and become the content itself.Read More
IHOP has become IHOb, and it causes quite a stir in the world of brand social media. How much good will does twitter wit win you? And what about brand consistency?Read More
Instagram moves into longform video. Marketers and content creators alike should take note, and we've got thoughts on why.Read More