Episode 11: Nike's Scary Good Soccer Ad


Nike ads can be scary good, and that’s nothing new. They’ve been changing up the game since 1996. In this episode Jake and Hunter talk about Nike’s narrative commercials, as well as dive a little deeper into the cable VS broadband controversy from last week.


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Hunter Smith
Episode 9: comScore's New Plan & RIP MoviePass

Between the decay of MoviePass and the rise of smart phones, you’d think that the days of the big screen viewing experience were behind us. But no! More people stream on big screens than their phones, across demographics. Now if only we could figure out how many people are in the room?

Comscore claims to have cracked that one too.

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Hunter Smith
Episode 7: Twitter Bots and Metric Thoughts

Bots are becoming a larger and larger problem in the digital realm. Marketing is a weird and delicate ecosystem, heavily influenced by user feedback. But what if the feedback isn't from a real person? Jake and Hunter break down why some metrics can be a perilous way to track success.

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Hunter Smith