Episode 36: LinkedIn Is Live And The Oscars Are Dead

Q: What do Live Video and the Oscars have in common?

A: They’re both back and no one is sure why or who asked for it.

In this episode, Jake and Hunter crawl over the value and drawbacks of live video on LinkedIn, the implications of streaming fatigue, and the yearly challenge of identifying who exactly the Oscars are supposed to be entertaining. Listen now!


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Hunter Smith
Episode 35: Turkish Airlines and Ridley Scott's Journey

Some ideas take off and never look back while others are land with all the grace of a dead duck. In this episode, Jake and Hunter discuss where on the spectrum of success to place Turkish Airlines’ #TheJourney, a Ridley Scott directed short film that previewed during the Super Bowl. Plus, they also dig in to a recent study by eMarketer on how much platforms are leaning on video ad revenue.

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Hunter Smith
Episode 34: Super Bowl Ad Autopsy

Super Bowl 53 has come and gone, and if you watched the game (there’s no shame if you turned it off) you probably also saw the ads. Whether you watched or not, there’s a conversation to be had about the state of ads in general. What better context than advertising’s biggest day of the year? Jake and Hunter have the best, the worst, and answers to the current state of creativity. Listen now!

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Hunter Smith
Episode 32: How To Market To Young People

Are the kids alright? Well they certainly seem to be shaping up into a lucrative buying market, anyway. Here’s the rub: conventional wisdom suggests Gen Z has different standards for brands, and you need to know them. Jake and Hunter fact-check that claim, along with a few others, in this episode of The Slate And Main Podcast.

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Hunter Smith
Episode 28: How Much Does Video Production Cost?

It’s the burning question of any marketer wanting to break into the game of video advertising: how much does video production cost? And let’s not forget fan favorites such as “why does it cost that?” and “how can we make that cheaper?” This episode is dedicated to clearing all that up and showing you where the money goes.

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Hunter Smith
Episode 27: Ryan's Toysreviews and Hunter's Insta Woes

Jake and Hunter take a deeper dive than even they expected into YouTube’s #1 earner this year, Ryan’s Toysreviews, and learn just what it takes to be a modern content king. There’s also some Facebook Watch news especially for fans of Joss Whedon, and Hunter rants about the practical effects of platform limitations. Listen in!

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Hunter Smith
Episode 26: Your Song and YouTube

John Lewis’ Christmas advert has arrived, heralding in the holiday season. And film fans have plenty to celebrate as YouTube opens the floodgates of free movies onto its platform, with ad support of course. Jake and Hunter break it all down, from Elton John to Rocky, on this episode of the Slate and Main Podcast.

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Hunter Smith
Episode 25: Facebook Foibles

This week, Jake and Hunter dig into the recent New York Times story detailing the failings of Facebook’s upper management in the last few years. But there’s more to all this than foreign influences or smear campaigns. There’s a core problem with Facebook, so Jake and Hunter talk about what that might be and how it impacts advertisers.   

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Hunter Smith
Episode 24: The Best Video Length: Long Or Short?

Video production entails many decisions, some easy and fun. Some less so. But one metric that seems to rock back and forth is the ideal video length for peak effectiveness. It’s a tough nut to crack, but Jake and Hunter take their best shot in this episode, along with updates on Instagram ads, YouTube algorithm changes, and the return of Vine. Listen now!

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Hunter Smith
Episode 20: Walmart Works Its Vudu

Walmart’s streaming service Vudu (crazy, right? We didn’t know either.) is cracking open the warchest and diving into the content marketing game. It’s even more complicated than it sounds. Plus, #CODNation has Jake and Hunter laughing their heads off at one of the funniest (and cheapest) styles of groundswell marketing in a while.

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Hunter Smith
Episode 19: The Price of Prime Time And Portals

Facebook’s push to grow wide but not deep continues even as they suffer a horrific data breach. Plus, Jake and Hunter compare the rising cost of creatives with the dropping value of TV ad-buys. Where does that intersection meet and how can marketers set their path forward? All that and more in this week’s episode.

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Hunter Smith
Episode 18: Roku Revolution

Jake and Hunter dissect what it means for the founders of Instagram to make their exit, and how everything Facebook has been up to lately fits together. Then, if you haven’t heard of Roku by now, you probably will soon; this streaming software is making plans to push into free streaming, and they mean to do it without leaning on ads. How? Listen and find out.

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Hunter Smith