It’s the burning question of any marketer wanting to break into the game of video advertising: how much does video production cost? And let’s not forget fan favorites such as “why does it cost that?” and “how can we make that cheaper?” This episode is dedicated to clearing all that up and showing you where the money goes.Read More
Jake and Hunter take a deeper dive than even they expected into YouTube’s #1 earner this year, Ryan’s Toysreviews, and learn just what it takes to be a modern content king. There’s also some Facebook Watch news especially for fans of Joss Whedon, and Hunter rants about the practical effects of platform limitations. Listen in!Read More
John Lewis’ Christmas advert has arrived, heralding in the holiday season. And film fans have plenty to celebrate as YouTube opens the floodgates of free movies onto its platform, with ad support of course. Jake and Hunter break it all down, from Elton John to Rocky, on this episode of the Slate and Main Podcast.Read More
This week, we dig into the recent New York Times story detailing the failings of Facebook’s upper management in the last few years. But there’s more to all this than foreign influences or smear campaigns. There’s a core problem with Facebook, so we talk about what that might be and how it impacts advertisers.Read More
Video production entails many decisions, some easy and fun. Some less so. But one metric that seems to rock back and forth is the ideal video length for peak effectiveness. It’s a tough nut to crack, but Jake and Hunter take their best shot in this episode, along with updates on Instagram ads, YouTube algorithm changes, and the return of Vine. Listen now!Read More
In this episode, Jake and Hunter answer one of our most frequently asked questions: how do you make the best videos for social media? We’ll we’ve got three easy steps, and they all happen before you even press record! Listen in.
In this episode, Jake and Hunter take a few stabs at the job of data in predictive systems and what space that leaves for creative thinking. Plus, an update on the Chipotle and Netflix situations. Listen now!Read More
In this fun, Halloween-themed episode, Hunter and Jake borrow an idea from AdAge and layout some of their biggest fears about the state of video, marketing, and the ad industry in general.Read More
Walmart’s streaming service Vudu (crazy, right? We didn’t know either.) is cracking open the warchest and diving into the content marketing game. It’s even more complicated than it sounds. Plus, #CODNation has Jake and Hunter laughing their heads off at one of the funniest (and cheapest) styles of groundswell marketing in a while.Read More
Facebook’s push to grow wide but not deep continues even as they suffer a horrific data breach. Plus, Jake and Hunter compare the rising cost of creatives with the dropping value of TV ad-buys. Where does that intersection meet and how can marketers set their path forward? All that and more in this week’s episode.Read More
Jake and Hunter dissect what it means for the founders of Instagram to make their exit, and how everything Facebook has been up to lately fits together. Then, if you haven’t heard of Roku by now, you probably will soon; this streaming software is making plans to push into free streaming, and they mean to do it without leaning on ads. How? Listen and find out.Read More
Twitch pushes to expand their advertising offering as a part of Amazon’s ad expansions, Jake’s found a new app, and the pillars of podcasting have been shaken after a lot of layoffs. All of this and more on this episode of the Slate and Main Podcast.Read More
Axe Body Spray partners with Martin Garrix to make a music video, Snapchat’s stock continues to dive bomb, and Kevin Hart takes content marketing to the next level: syndication! It’s another packed episode, so let’s jump in!Read More
Les Moonves is out, but Kaepernick is in, depending on who you ask. The metrics seem split, so Jake and Hunter look at a few of the immediate studies that got the most circulation. And then, keeping in the spirit of controversy it's football season! Should ad buyers beware? The value of NFL airtime is up for discussion.Read More
What has a million thumbs and all the pies? Find out on this jam-packed episode of the Slate and Main podcast. We talk about Nike's 30th anniversary ad controversy, we revist the Hulu issue, and introduce a new player in the video ad game: Amazon.Read More
The kids are alright, it's the marketers who need help! P&G goes to the Bad Place to find inspiration to market soap to Millennials, so Jake and Hunter riff on why exactly marketers struggle to speak to the younger audiences. And no, "textspeak" was never the answer.Read More
Netflix caused quite a stir recently by trying something new, and not in a good way. Meanwhile the video streaming king of ads (Hulu) is bursting out of the seams as it raises it's user base by half. What does it all mean? Plus, Jake and Hunter inspect Fandango's video marketing efforts to see where Slate and Main lines up.Read More
Nike ads can be scary good, and that’s nothing new. They’ve been changing up the game since 1996. In this episode Jake and Hunter talk about Nike’s narrative commercials, as well as dive a little deeper into the cable VS broadband controversy from last week.
We characterize video marketing two different ways: advertisement or story. We explain the difference and why you should care, plus an update on Disney's streaming service and a small tangent on Comcast.Read More
Between the decay of MoviePass and the rise of smart phones, you’d think that the days of the big screen viewing experience were behind us. But no! More people stream on big screens than their phones, across demographics. Now if only we could figure out how many people are in the room?
Comscore claims to have cracked that one too.Read More