Episode 11: Nike's Scary Good Soccer Ad
Episode 10: The Two Types of Video
Nike ads can be scary good, and that’s nothing new. They’ve been changing up the game since 1996. In this episode Jake and Hunter talk about Nike’s narrative commercials, as well as dive a little deeper into the cable VS broadband controversy from last week.
Episode 9: comScore's New Plan & RIP MoviePass
We characterize video marketing two different ways: advertisement or story. We explain the difference and why you should care, plus an update on Disney's streaming service and a small tangent on Comcast.
Episode 8: Three Core Rules of Making Video
Between the decay of MoviePass and the rise of smart phones, you’d think that the days of the big screen viewing experience were behind us. But no! More people stream on big screens than their phones, across demographics. Now if only we could figure out how many people are in the room?
Comscore claims to have cracked that one too.
Episode 7: Twitter Bots and Metric Thoughts
The hardest part of making a video is actually doing it. Profound, right? Make it a little easier by following a simple path of instruction, which we lay out here in this episode in three simple rules.
Episode 6: HBO is Restructuring to be AT&T's Content King
Bots are becoming a larger and larger problem in the digital realm. Marketing is a weird and delicate ecosystem, heavily influenced by user feedback. But what if the feedback isn't from a real person? Jake and Hunter break down why some metrics can be a perilous way to track success.
Episode 5: Cambria's Content Experiment
AT&T's purchase of Time Warner brings with it changes all across the media board, including a recent employee conference with HBO that implied a impending increase in production. Is more video the best kind of video? We discuss.
Episode 4: Agencies VS In-house Content and BONUS: Thoughts on Cannes
Cambria took Jake's advice and made a really cool video series as part of their branded content. But did they get too far out of the box? Let's figure that out.
Episode 3: Hot Take: Video's Future is Custom Brand Content
As agencies feel the post-pivot squeeze from the brands they represent, the market is fluctuating back towards bringing marketing in-house. Jake lays out the limits and costs of bringing video in-house, plus Hunter has a mini-rant about the culture of Cannes.
Episode 2: IHOB: Burgers, Burns, and Brands
Here's a hot take that didn't make it into our yearly marketing guide (linked below). It's a golden age for watching video, and so far brands have resigned themselves to advertising against it.
Jake thinks they need to find a better angle and become the content itself.
Episode 1: Instagram's Longform Video Play & YouTube's Monopoly
IHOP has become IHOb, and it causes quite a stir in the world of brand social media. How much good will does twitter wit win you? And what about brand consistency?
Instagram moves into longform video. Marketers and content creators alike should take note, and we've got thoughts on why.