Episode 22: How Should Data Effect Marketing?

The role of data is a complicated one. Our information-driven age places an emphasis on citation but our information-bloated systems make little distinction on validating those citations. “Bring me data and bring me lots of it!” What does this have to do with marketing? Everything! In this episode, Jake and Hunter take a few stabs at the job of data in predictive systems and what space that leaves for creative thinking. Plus, an update on the Chipotle and Netflix situations. Listen now!  

https://adage.com/article/cmo-strategy/chipotle-month-ad-campaign-paying/315403/

Hunter Smith