Episode 19: The Price of Prime Time And Portals

Facebook’s push to grow wide but not deep continues even as they suffer a horrific data breach. Plus, Jake and Hunter compare the rising cost of creatives with the dropping value of TV ad-buys. Where does that intersection meet and how can marketers set their path forward? All that and more in this week’s episode.

https://www.bloomberg.com/news/articles/2018-10-04/netflix-is-forcing-hollywood-into-a-talent-war

https://adage.com/article/media/tv-pricing-chart/315120/

https://newsroom.fb.com/news/2018/10/introducing-portal/

https://www.bloomberg.com/news/articles/2018-09-29/facebook-s-worst-security-breach-hammers-user-trust-once-again

https://www.bloomberg.com/news/articles/2018-09-28/facebook-started-investigating-a-possible-breach-on-sept-16

Hunter Smith