Episode 8: Three Core Rules of Making Video

The hardest part of making a video is actually doing it. Profound, right? Make it a little easier by following a simple path of instruction, which we lay out here in this episode in three simple rules.

1. Have someone be in charge. 

2. Have a release strategy in mind before you start. And then know where to give. 

3. Stay responsive. Creative doesn’t stop after pre production. Your main job is giving the customer what they want, so be listening and willing to change to optimize for the need that may appear along the way.

Hunter Smith