Episode 12: Netflix Ads and Hulu Adds

Netflix caused quite a stir recently by trying something new, and not in a good way. Meanwhile the video streaming king of ads (Hulu) is bursting out of the seams as it raises it's user base by half. What does it all mean? Plus, Jake and Hunter inspect Fandango's video marketing efforts to see where Slate and Main lines up.  

https://techcrunch.com/2018/08/17/netflix-tests-video-promos-in-between-episodes-much-to-viewers-dislike/  

https://digiday.com/media/hulu-closes-years-upfronts-negotiations-50-percent-ad-dollars-committed-2017/

https://digiday.com/podcast/fandangos-eileen-rivera-instagram-revolution-video-content/

 

Hunter Smith