Episode 13: Infantilizing Marketing Has G2G

The kids are alright, it's the marketers who need help! P&G goes to the Bad Place to find inspiration to market soap to Millennials, so Jake and Hunter riff on why exactly marketers struggle to speak to the younger audiences. And no, "textspeak" was never the answer.

http://adage.com/article/media/nbc-discourages-ad-skipping-good-place-campaign/314714/

http://adage.com/article/digital/abcs-gen-z/311999/  

https://www.cnbc.com/2018/08/23/procter-and-gamble-wants-to-trademark-lol-wtf-in-soap-products.html

Hunter Smith