Episode 32: How To Market To Young People

Are the kids alright? Well they certainly seem to be shaping up into a lucrative buying market, anyway. Here’s the rub: conventional wisdom suggests Gen Z has different standards for brands, and you need to know them. Jake and Hunter fact-check that claim, along with a few others, in this episode of The Slate And Main Podcast.

https://adage.com/article/opinion/turn-young-adults-customers/316316/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage&ttl=1548683935&utm_visit=2377965

https://www.emarketer.com/content/prediction-instagram-will-suffer-growing-pains?ecid=NL1001

https://forbusiness.snapchat.com/blog/apposphere-how-the-apps-you-use-impact-your-daily-life-and-emotions

https://www.dailymail.co.uk/femail/article-6596095/Gillette-slammed-pink-tax-wake-controversial-ad-campaign.html

Hunter Smith