Episode 35: Turkish Airlines and Ridley Scott's Journey

Some ideas take off and never look back while others are land with all the grace of a dead duck. In this episode, Jake and Hunter discuss where on the spectrum of success to place Turkish Airlines’ #TheJourney, a Ridley Scott directed short film that previewed during the Super Bowl. Plus, they also dig in to a recent study by eMarketer on how much platforms are leaning on video ad revenue.

https://www.youtube.com/watch?v=C5CbPzfzhnw

The Journey by Ridley Scott and Turkish Airlines

https://www.skylife.com/en/2018-11/istanbul-as-told-by-ridley-scott

Backstory of The Journey

https://www.emarketer.com/content/four-takeaways-from-twitter-s-q4-earnings-what-advertisers-need-to-know?ecid=NL1001  

eMarketer’s study of Twitter and the much-discussed chart.


Hunter Smith