Episode 40: Spilling That OTT

No one knows the future, but it sure is fun to guess! Jake and Hunter speculate wildly about several returning topics like platform responsibility (this time for a terrorist attack) and the future of streaming, as well as new topics, such as Hollywood’s business of relationships. Listen in!


Ad Spend Measurement

https://www.emarketer.com/content/will-ad-measurement-challenges-stifle-ott-growth?ecid=NL1001


Apple Streaming Announcement

https://www.nytimes.com/2019/03/17/business/media/apple-content-hollywood.html?action=click&module=News&pgtype=Homepage


Hulu Growth

https://www.emarketer.com/content/hulu-s-price-cut-will-boost-ad-revenues?ecid=NL1001

Hunter Smith