Episode 38: Hello, Fellow Kids!
Authentic. Everything has got be authentic. Brands, however, are struggling over what this actually means and how to incorporate authenticity into their marketing. The end result has been a lot of weird ads and tactics but very little relational material. Jake and Hunter use Ridley Scott, the Mona Lisa, and Fortnite to examine what’s going on and what can be done to make it better.
Hennessy X.O. “The Seven Worlds” by Ridley Scott
Bridging the Gap: Consumer & Marketing Perspectives on Content in the Digital Age
What Seth Godin Thinks About the State of Social Media by Social Pros