Episode 54: Deep Fakes, Just Cause

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Viral ads, deep fake watch-groups, and Alfonso Cuaron’s six-step path to better cause-based marketing. This episode goes heavy into some of the philosophy of branding, with lots of topical examples. Put on your thinking caps this week. 


Twitter Ad With A Twist

https://twitter.com/rysimmons/status/1144283018825277440 


WSJ Deep Fake Inspection Team

https://digiday.com/media/the-wall-street-journal-has-21-people-detecting-deepfakes/


Advocacy Branding

https://www.adweek.com/creativity/six-lessons-alfonso-cuaron-wants-marketers-to-learn-about-supporting-causes/

Hunter Smith