Keith Eveland from Slate and Main

Good video marketing requires clear direction, thoughtful planning, and authentic storytelling. And that’s before the cameras even start rolling! Listen to Keith Eveland discuss the video production process, from beginning to delivery. From budgets and licensing to storytelling and authenticity, Keith’s got the scoop on what marketers need to know.

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Jessica Nafe
Reece Anderson from LA Marque Consulting

It's all about the customer, right? Good marketing requires knowing your audience well, and in this Session Reece Anderson from LA Marque Consulting discusses focusing on the target audience. From events to advertising, the key to a good ROI is giving your specific audience the best experience. Check it out!

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Jessica Nafe
Keith Eveland from Slate and Main

It seems like the only thing that stays the same about video marketing is that it’s always changing. That’s what experts are for, and this week’s expert is Slate and Main’s own Keith Eveland, offering a look into what he expects to see happen to the industry (and New Media) in the near future. Hint: hope you don’t really love interrupt advertisements. Watch now!

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Hunter Smith
Greg Winter from Gregory Winter Photography

It’s a simple fact of life that relationships change over time. In this week’s SAM Session, Greg Winter offers a look into the ever-evolving relationship between marketing agencies and production companies, along with a brief history lesson. Plus, he dives into the importance of visual literacy. Check it out now.

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Hunter Smith
Reece Anderson from LA Marque Consulting

Ever wonder who the mastermind is behind all the glitz and glamour of big events? Like the really big events? Like Super Bowl big? The answer is Reece Anderson, event planner at-large. He stopped by the Slate and Main studios to give us an idea on all that goes into planning and executing the kind of parties everyone wants to be at, ranging from how to elevate an experience to the importance of transparency in price. Listen in!

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Hunter Smith
Greg Winter from Gregory Winter Photography

What do you expect from video? If you’re like Greg Winter, your standards are probably high. Thoughtful shots, intentional storytelling, and meaningful moments. If you think that doesn’t sound too outlandish, well, neither does he. In this great SAM Session, Greg probes the state of the modern video marketing industry and offers insight to brands looking to get into the game.

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Hunter Smith
Ripley Smith from Bethel University

Going for a hat trick, Ripley Smith discusses maintaining brand identity through media advertising in his third Session. He address the need for brands to have wholeness in life; something meaningful for followers to attach to. In the wake of mobilization and increased streaming, Ripley also covers how you can keep your brand recognizable and relevant to the changing narratives.

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Jessica Nafe
Ben Wilson from Eagle Brook Church

Ben Wilson kicks off his second SAM Session by answering for all Millenials (spoiler: he says they’re all individuals), but he also offers some great advice on how to lead a team of creative people. In fact, creativity is much discussed, so don’t miss it!

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Hunter Smith
Kristi Piehl from Media Minefield

In Kristi Piehl’s second SAM Session, she defines “Newsability,” gives her perspective on building story and content, and offers some encouragement on how to get the most out of that content. When it comes to trusting experts, the self-made ones are the best. This is some seriously earned media, so watch now!

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Hunter Smith
Ripley Smith from Bethel University

Ripley Smith’s second Session takes on the difficulties and successes of modern advertising. As audiences grow more and more cynical of content and beleaguered by interruptions, he ponders the direction the market might take next. Plus, he gets a little international.

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Hunter Smith
Dave Berggren from Medtronic

In his second SAM Session, Dave Berggren from Medtronic talks about his favorite marketing campaign that he’s seen recently, as well as the importance of heart in content marketing and how to pull that out in the advertising you do.

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Hunter Smith
Bridget Smith from Innovative Office Solutions

Innovative Office Solution’s Bridget Smith is back for her second interview on SAM Sessions. In this one, she explains the value of risk, experimentation, and, yes, being innovative with marketing (don’t worry, she’s got examples). To see where she goes from there, just watch!

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Hunter Smith
Kristi Piehl from Media Minefield

Just when you thought your company had mastered the secrets of online branding, suddenly GenZ swoops in and demands social media interactions from your executives! Kristi Piehl from Media Minefield lays out all the twists, turns, and advantages that have been laid at our feet in the age of New Media. Watch now!

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Hunter Smith
Griffin Severson from Twin Cities Orthopedics

Back in the good old days, having a Facebook page MEANT something, y’know? But the world of marketing evolves fast, and as Griffin wisely says, “You can’t fake it anymore.” Nothing about this game is easy, so it takes dedicated, authentic people working to make you brand ring true to the consumers. Tune in now to hear more of this SAM Sessions-superfan’s truisms!

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Hunter Smith
Ripley Smith from Bethel University

Is this a new golden age for media?

How are communities creating the news of the moment?

Are we amusing ourselves to death?

Ripley Smith, professor of communications at Bethel University, takes us to school to answer all our questions in this SAM Session.


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Hunter Smith
Dave Berggren from Medtronic

Big brands are becoming content producers, even if only by necessity. But what does that look like? And what are the best practices in our current age? Dave Berggren from Medtronic tackles these big questions and plenty more in this episode of SAM Sessions.

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Hunter Smith