Greg Winter from Gregory Winter Photography

What do you expect from video? If you’re like Greg Winter, your standards are probably high. Thoughtful shots, intentional storytelling, and meaningful moments. If you think that doesn’t sound too outlandish, well, neither does he. In this great SAM Session, Greg probes the state of the modern video marketing industry and offers insight to brands looking to get into the game.

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Hunter Smith
Ripley Smith from Bethel University

Going for a hat trick, Ripley Smith discusses maintaining brand identity through media advertising in his third Session. He address the need for brands to have wholeness in life; something meaningful for followers to attach to. In the wake of mobilization and increased streaming, Ripley also covers how you can keep your brand recognizable and relevant to the changing narratives.

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Jessica Nafe
Ben Wilson from Eagle Brook Church

Ben Wilson kicks off his second SAM Session by answering for all Millenials (spoiler: he says they’re all individuals), but he also offers some great advice on how to lead a team of creative people. In fact, creativity is much discussed, so don’t miss it!

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Hunter Smith
Kristi Piehl from Media Minefield

In Kristi Piehl’s second SAM Session, she defines “Newsability,” gives her perspective on building story and content, and offers some encouragement on how to get the most out of that content. When it comes to trusting experts, the self-made ones are the best. This is some seriously earned media, so watch now!

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Hunter Smith
Ripley Smith from Bethel University

Ripley Smith’s second Session takes on the difficulties and successes of modern advertising. As audiences grow more and more cynical of content and beleaguered by interruptions, he ponders the direction the market might take next. Plus, he gets a little international.

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Hunter Smith
Dave Berggren from Medtronic

In his second SAM Session, Dave Berggren from Medtronic talks about his favorite marketing campaign that he’s seen recently, as well as the importance of heart in content marketing and how to pull that out in the advertising you do.

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Hunter Smith
Bridget Smith from Innovative Office Solutions

Innovative Office Solution’s Bridget Smith is back for her second interview on SAM Sessions. In this one, she explains the value of risk, experimentation, and, yes, being innovative with marketing (don’t worry, she’s got examples). To see where she goes from there, just watch!

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Hunter Smith
Kristi Piehl from Media Minefield

Just when you thought your company had mastered the secrets of online branding, suddenly GenZ swoops in and demands social media interactions from your executives! Kristi Piehl from Media Minefield lays out all the twists, turns, and advantages that have been laid at our feet in the age of New Media. Watch now!

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Hunter Smith
Griffin Severson from Twin Cities Orthopedics

Back in the good old days, having a Facebook page MEANT something, y’know? But the world of marketing evolves fast, and as Griffin wisely says, “You can’t fake it anymore.” Nothing about this game is easy, so it takes dedicated, authentic people working to make you brand ring true to the consumers. Tune in now to hear more of this SAM Sessions-superfan’s truisms!

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Hunter Smith
Ripley Smith from Bethel University

Is this a new golden age for media?

How are communities creating the news of the moment?

Are we amusing ourselves to death?

Ripley Smith, professor of communications at Bethel University, takes us to school to answer all our questions in this SAM Session.


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Hunter Smith
Dave Berggren from Medtronic

Big brands are becoming content producers, even if only by necessity. But what does that look like? And what are the best practices in our current age? Dave Berggren from Medtronic tackles these big questions and plenty more in this episode of SAM Sessions.

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Hunter Smith
Bridget Smith from Innovative Office Solutions

Nonprofit and for-profit, sales and charity, digital and personal, Bridget Smith from Innovative provides key insights into how they’ve been so successful in a variety of fields. The important part, she says, is the people. In our second interview she explains the value of risk, experimentation, and, yes, being innovative with marketing. To see where she goes from there, just watch!

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Hunter Smith
Craig Key from Bite Squad

This episode with Craig Key from Bite Squad is a serious food mood! Even better, it’s a great dive into how a quickly growing brand is expanding their marketing and learning as they go. Stories, social media leveraging, and more await.

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Hunter Smith
Stephen Tisch from Activate Writing

How can you ever know that your company is saying the right thing? Finding the right words takes a lot of thinking and planning, and Stephen Tisch from Activate Writing has plenty of suggestions on how to do both of those well.

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Hunter Smith
Paul Maccabee from Maccabee

PR crisis’ seem like they’re a dime a dozen these days. How can you protect your brand from being yet another controversy-driven headline? Paul Maccabee from Maccabee has great ideas about this delicate subject.

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Hunter Smith