Kris Lindahl From Kris Lindahl Real Estate
Any marketer worth his or her salt knows the burning difficulty of asking yourself “how do I make people care about my brand?”
Well, have you started by asking “what do people already care about?” The wonderful thing about passion is that it can spread and grow, and that’s how real communities are born, both within companies and in the world at large. In his second episode of SAM Sessions, Kris Lindahl from Kris Lindahl Real Estate has a lot to say about marketing with and for passionate communities, as well as marketplace awareness and being a values-first type of business.
“The Leadership And The Culture”
The leadership and the culture in our organization is just as important as the marketing. If you have great marketing and you attract people, but you don’t treat people right from the consumer side but or the people in your organization and their families, then it is short lived. I’ve seen companies that are all of a sudden super successful and then gone two years later, and for me, like the families in our organization and the people I work with, I don’t take that lightly. We’re in such a rare spot in this world and, especially in real estate, that that means a lot to me, and I’m not going to take that for granted. I think too often people throw money at marketing and they have this temporary success, but they are not good people or they don’t want to become better, and it really changes the environment of their organization and it changes the consumer experience as well.
I’m always looking for things that people are passionate about. So if there are things in the community, we get behind that, and it’s less about the direct ROI from that and more about doing the right thing and giving back and making an impact. I’ve found that people know that you are in that business, and they know what business you are in. It’s just that I don’t want to be hard sold anything, and I don’t think that other people want to be hard sold anything either, and so we just really focus on, let’s find things that people are passionate about and let’s get around that.