2016 has been nuts! But this train doesn't stop for anything, so here are some thoughts on how to approach marketing in the new year.Read More
Time for some of our favorite lines from holiday classics!Read More
Are you thinking about using video for your business marketing but you're not sure what to expect? Here's some quick rule-of-thumb info on cost.Read More
Although there are a plethora of activities that can be lumped into this category, the primary three that Mark and Jake will focus on here are: writing/scripting, scheduling, and location scouting.Read More
If you’re considering video, that’s great. It’s important to market and create memorable content to your audience. But if you’re going to do video, it takes commitment and passion. And preparation.Read More
'Tis Turkey Day!Read More
What's your favorite memory of the Tooth Fairy? The pretty wings? A shiny silver dollar? Those are nice, certainly. However, when I think of the tooth fairy, I think about the one and only real tooth fairy.Read More
Jake and Mark have explained why trying to go viral with your video is the wrong idea. But you still want as many people as possible to see your video. Just, you know. The right kind of people.Read More
Is Online Video really a cost-effective way to reach your target audience? Terrific question.Read More
Can you guess the tune?Read More
Mark and Jake believe there are no boring stories... just boring videos. A good video production company can help you tell your story and connect your business to your customers.Read More
Movies and books are not the same kind of storytelling. They’re different, and so they excel at different things.
The same is true for your corporate video.Read More
Marketers, you know that catching someone’s attention is only half the battle. In fact, that begins to look like a skirmish when compared to the real task— Keeping your audience’s attention.Read More
Innovators constantly are pushing new kinds of content, pulling video along for the ride.Read More
When Instagram debuted their new “Story” feature, everyone couldn’t believe how similar it was to Snapchat. The layout, the look, the function: it’s nearly all the same. But what no one was expecting was the preferred spot Instagram would nab with advertisers.Read More
The internet isn’t the same as it was back when Charlie bit that pesky finger, and neither is video. Now people work hours and hours and spend heaps of money in order to go viral. But since everyone is trying to make their video viral too, you have way more competition and way shorter staying-power.Read More
Time to finish the puzzle!Read More
Marketing is a puzzle with two pieces. Strategy and content!
Two very different things with two very different purposes. And yet without one, the other is ineffective.Read More
“Video is too expensive!” said, like, every person in charge of any advertising budget, ever. But, we here at Slate and Main ask, “what if it didn’t have to be?”Read More
Video is here to stay, and our game show proved it! I mean, when have game show facts ever steered anybody wrong?
But actually, the stats back us up on this.Read More