If you’ve followed along this far, you now have everything you need to move on to the movie magic of the editing room.
Once you have the pre-pro in place, what happens next? Assuming you’re making a traditional commercial, and not something entirely graphics-based, this is where things get more brick-and-mortar.
“How to make a commercial?” It’s a bit of a loaded question, and one that has plenty of answers. Depending on your industry, your brand, and your audience, there can be all kinds of different commercial production processes you pursue.Read More
2016 has been nuts! But this train doesn't stop for anything, so here are some thoughts on how to approach marketing in the new year.Read More
Time for some of our favorite lines from holiday classics!Read More
Are you thinking about using video for your business marketing but you're not sure what to expect? Here's some quick rule-of-thumb info on cost.Read More
Although there are a plethora of activities that can be lumped into this category, the primary three that Mark and Jake will focus on here are: writing/scripting, scheduling, and location scouting.Read More
If you’re considering video, that’s great. It’s important to market and create memorable content to your audience. But if you’re going to do video, it takes commitment and passion. And preparation.Read More
'Tis Turkey Day!Read More
What's your favorite memory of the Tooth Fairy? The pretty wings? A shiny silver dollar? Those are nice, certainly. However, when I think of the tooth fairy, I think about the one and only real tooth fairy.Read More
Jake and Mark have explained why trying to go viral with your video is the wrong idea. But you still want as many people as possible to see your video. Just, you know. The right kind of people.Read More
Is Online Video really a cost-effective way to reach your target audience? Terrific question.Read More
Can you guess the tune?Read More
Mark and Jake believe there are no boring stories... just boring videos. A good video production company can help you tell your story and connect your business to your customers.Read More
Movies and books are not the same kind of storytelling. They’re different, and so they excel at different things.
The same is true for your corporate video.Read More
Marketers, you know that catching someone’s attention is only half the battle. In fact, that begins to look like a skirmish when compared to the real task— Keeping your audience’s attention.Read More