You here the title plenty, but what actually is a producer? Well, it might be something different to everybody, depending on who you are and what you do in the video making process. The Slate and Main Gang takes on one last Q&A to try and answer exactly what it is that the producer does.Read More
Some people may think they’re the same thing, but we draw a distinction. Marketing needs different approaches for different problems, and in this Q&A, Keith and Hunter lay out what of few of those might be.Read More
Sometimes the hardest (and most expensive!) part of any project is coming up with the idea. And that leads to lots of other questions, like, “how do you price out an idea?” and “are you really coming up with value staring off into space?”
Jake and Hunter take up these questions in an effort to quantify the quantifiable in this Q&A session.Read More
Keith and Jake take on the project of defining what a commercial even is! This means looking both at what a commercial SHOULD be, and what many people actually do.Read More
The question of the hour, huh? You might think there’s some complex industry secret, but we’ve got a pretty simple answer.Read More
Whether you’re just breaking into the business or an industry pro, we at Slate and Main have some quick tips to throw at you to answer how to do video marketing.Read More
How to make videos for social media is really a two part question. First you have to interact with the content, and then you need to address format, and the two are very much tied in together with each other.Read More
If you’ve got a video you need edited, or if you’re curious how to edit videos, it’s important to start by understanding the process.Read More
This probably comes off like a dumb question in the modern area. “Should my brand be on social media?” sounds like a debate the industry would have settled in 2014, concluding with a resounding “Yes!”
At Slate and Main, we’re not so sure.
If you’re the sort of person that likes to keep up with the latest marketing jargon and trends, then you’ve certainly heard of content marketing. The hottest buzzwords always bubble to the top, after all. So what’s the big deal? We’re answering that, what it is, and why you might want to start introducing video content marketing into your content marketing strategy.Read More
You’ve got your plan, you’ve got your crew, and you’re ready to film. But don’t roll those cameras just yet. Before you start making a commercial, it’s important to know some common mistakes and how to avoid them.
A production company exists to help an organization or an ad agency to complete a video project. At each and every step along the way, the production company is there to see the project through.
So you see the value in video marketing, but how do you fit a commercial into your marketing budget? How to you find the balance between quality and cost? Simply put, it depends on what kind of balance you want.
If you’ve got a camera and a friend who dabbles in iMovie, you can make a commercial, right? You may want to reconsider. There’s a big difference between that kind of video and the kind that a video production company like Slate and Main is committed to providing.
If you’ve followed along this far, you now have everything you need to move on to the movie magic of the editing room.
Once you have the pre-pro in place, what happens next? Assuming you’re making a traditional commercial, and not something entirely graphics-based, this is where things get more brick-and-mortar.
“How to make a commercial?” It’s a bit of a loaded question, and one that has plenty of answers. Depending on your industry, your brand, and your audience, there can be all kinds of different commercial production processes you pursue.Read More
2016 has been nuts! But this train doesn't stop for anything, so here are some thoughts on how to approach marketing in the new year.Read More
Time for some of our favorite lines from holiday classics!Read More
Are you thinking about using video for your business marketing but you're not sure what to expect? Here's some quick rule-of-thumb info on cost.Read More