Video Learns from Radio

What's your favorite memory of the Tooth Fairy? The pretty wings? A shiny silver dollar? Those are nice, certainly. However, when I think of the tooth fairy, I think about the one and only real tooth fairy.

Surely you’ve heard. Way back in the day, just after 7:00 am, children would gather ‘round the radio to listen to this bit titled “The Secret Adventures of the Tooth Fairy.”

It was truly great theater of the mind; a fantastic, hilarious, two-minute daily radio comedy program produced by the legendary Dick Orkin. Each episode would explore the weird wacky world of the Molar Marauder.

You’re probably wondering, what does this have to do with video?

Everything. Video marketers can learn some things from great radio, and not just that the pictures are better! Great radio creates memorable content. In the process they build loyalty and keep people tuned in. The constant forward momentum of radio creates, curates and distributes relevant, valuable and engaging content. And as a result, their audiences become faithful.

That’s the very definition of content marketing and one thing video projects can learn from radio. That’s better than finding fairy glitter dust and a quarter under your pillow or Dwayne “The Rock” Johnson.

Hunter Smith