Is Video a Fad?

Video is here to stay, and our game show proved it! I mean, when have game show facts ever steered anybody wrong? 

But actually, the stats back us up on this. 

Here's something for the, um... slower readers: 

  • Forbes believes in video -- in fact, here are some facts from their study:

    • Video is becoming a critical information source for senior executives.

    • 80% of executives are watching more video online this year than last year... and that number continues to increase.

    • Work-related video can drive senior executives to take action. Overall, 65% have visited a vendor’s website after watching a video. Younger executives, however, may be more fully engaged with this type of media, and appear more likely to make a purchase, call a vendor, or respond to an ad.

  • Today, an average of over 100 million individuals watch video on the internet every day (Video Brewery)

  • That number of digital viewers... it's expected to increase by more than 22 million viewers between now and 2017 (eMarketer)

  • It's estimated that by 2017, video will account for over 69% of all consumer internet traffic (Cisco)

  • 90% of online shoppers claim that they find video helpful in making buying decisions  (Video Brewery)

  • 52% of those consumers who watch product videos say that those videos make them more confident about purchases (Internet Retailer)

  • Moz, a leader in the realm of SEO, affirms that blog posts containing video pull in TRIPLE the inbound links of posts without video (Moz)

  • According to BrightCove, a hosting platform used by the likes of The NY Times, GM, and Macy's; "Now a full 7 in 10 B2B marketers create and distribute original videos online (BrightCove)

  • YouTube is the second most used search engine in the world. It is beat only by it's owner, Google who HUGELY favors video content for this reason (Mushroom Networks)

  • YouTube takes home $1.96 billion in net global digital ad revenues and a 20.5% share of US video ad market (eMarketer)

  • Dr. James McQuivey of Forrester Research claims that the value of one minute of video is the same as 1.8 Million words (follow the good Dr on Twitter, here)

  • Videos, properly submitted, are 53 times more likely to generate a first page Google ranking than traditional SEO (Search Engine Watch)

  • YouTube has over 1 Billion (that's with a "B") users and, guess what, they're active! The number of hours people are watching on YouTube each month is up over 50% year over year (YouTube Statistics)

  • Jeremy Scott from ReelSEO claims that videos in universal search results have a 41% higher click through rate than t heir plain text counterparts. Why? Because search engines (like Google) work really, really hard to have what they call a "mix of content displayed in search results". Basically that's just fancy talk for saying that there is a disproportionately high ranking for videos because of the push for multi-medium representation in searches (ReelSEO)

  • Last year, 52% of marketing professionals around the globe credited video as the type of content with the highest ROI (Invodo)

  • Much of that last point is due to the ability to target demographics, plays, click-throughs, and the ability to redistribute, repackage and repurpose the content (Brainshark)

  • The average American is pounded with an estimated 5,000+ advertisements -- wait for it -- per DAY! The reason you don't remember very many is because humans retain only 20% of what we hear and 30% of what we see... but we retain 70% of what we hear and see (aka: video). That's why lots of marketers are using it! (Social Media Learning)

  • 93% of respondents in the B2B Demand Generation Benchmark IndustryView study said that they prefer video over white papers, case studies, and even live demos with reps (Software Advice)

  • Eloqua (now a little company called Oracle), CMO, and Software Advice are regularly publishing content (and videos) on why video is important... in fact, they compiled the data that supports that last bullet point.

  • Click-through rates in email increase by 2-3 times when a video is included (Compare Hare)

  • Online analytics are easy to access, implement, and track... and that means that online video is one of the easiest and best mediums to market with (Search Engine Watch)


Did you read all that? Wow. You must be pretty smart. You should be on a game show....

Hunter Smith