Show Me The Metrics!
If you've been keeping up with our videos, you're already well on your way to becoming a grade-A video genius! A regular "Seignious the Genius" (yes, Mark made us include that).
Video is not only affordable and useful, it is also measurable... so why did a recent study discover that 71% of marketers using video fail to provide the quantifiable results expected by management? They weren't tracking their metrics! Seems silly... if you put your money in, you should reasonably expect some money to come out.
It's not an unreasonable expectation -- video is not a money pit. You can track your metrics on video in a variety of ways depending on where you host them. And here's a quick and dirty tip for you: the total view count doesn't tell the whole story! For instance, you can see how many times a video is played while also tracking the duration of that viewing in aggregate -- telling you which videos people watched all the way through and which video's people bail on. You can also see if people are clicking on other associated links or videos because, let's be honest, you're making good content and you're just that interesting.
The total view count doesn't tell the whole story!