Can You Make a Commercial By Yourself?

Can You Make a Commercial By Yourself?

If you’ve got a camera and a friend who dabbles in iMovie, you can make a commercial, right? You may want to reconsider. There’s a big difference between that kind of video and the kind that a video production company like Slate and Main is committed to providing. It takes a wide variety of experts to see a commercial through from start to finish. It takes knowledge and experience to produce a quality video that meets and exceeds expectations. You may know someone who can cast a vision and manage a project, but it takes more than one leader to create a video that authentically shares your message.

It Takes a Village

Based on our “How To Make a Commercial” videos, it’s clear to see that making a good commercial takes plenty of time, thought, and expertise. Each step of the production requires the use of a unique skill. It takes thoughtful writers to create a script, talented actors to sell the message, and a visionary director to guide the filming. And that’s only the start. Filming, editing, and producing all require expert care as well, and finding someone who can specialize in each of these areas is nearly impossible. It takes a village, as they say, to make the kind of quality video that your company deserves.

Quality Needs Expertise

If you want to lift weights, you get a trainer. If you’re sick, you go to the doctor. If you’re looking for a well-shot, high-quality video, you go to the experts. You may be able to set a camera on a tripod and film a couple shots, but the media-saturated world we live in demands quality video in order to stand out amidst competitors. If you’re looking to make a commercial with strategic messaging, dynamic filming, and quality editing, it’s best to enlist the help of those who specialize in exactly that. Check out some of our work!

Project Manager

Chances are there’s a strong leader in your company that knows just enough about video to act as a project manager. It may be tempting to delegate all commercial-making tasks to this person, but know those skills can only go so far. The reality is that their leadership won’t help them storyboard a message, color correct shots, and animate images. The kind of quality commercial that your company is looking for requires a team of experts committed to sharing your message with authenticity and excellence.

If you’re looking to make a commercial, give us a call. We’d love to come alongside you to turn your ideas into reality.

If you’re looking for more resources as you branch out into video marketing, be sure to check out our Research Page for our yearly guides, our Podcast Page for weekly news, and our Vlogs for more topical videos.

Hunter Smith