How Much Should a Commercial Cost?

How Much Should a Commercial Cost?

So you see the value in video marketing, but how do you fit a commercial into your marketing budget? How to you find the balance between quality and cost? Simply put, it depends on what kind of balance you want. Are you looking for a high-end product, full of animations and shot at a variety of exciting locations? Or are you looking for a simple, no-fuss type of video that showcases a product without all the frills? What you spend depends on what you want.

How Much Should I Plan to Spend?

Our previous answer is a bit ambiguous, yes, but it’s true that the cost of a commercial varies greatly depending on the type of product you want. To give you a more concrete idea of cost, though, we’ll give you a couple bookends for perspective.

High End

A video with multiple locations and a plethora of dynamic animations could be the type of high-profile commercial you’re looking for. Add on a few dozen crew and talent to that, and you’re probably going to spend around a hundred thousand dollars, depending on the package of your choice. A big investment, but one that is sure to bring a big gain to your company.

Low End

If that last estimate made your blood pressure rise, take heart. A simple video with only a handful of shots and edits may fit your goals perfectly. To make a straightforward video for web-only use or internal purposes, you’re looking at about $5,000. We offer a variety of packages for in studio shoots that might be the right fit for you.

But What Does My Commercial Cost?

Although those previous estimates can provide great perspective, you may be wanting a more specific answer for your needs. The best way to answer the question of what your commercial will cost is to consult an expert. You can go about this one of two ways: come with an idea or come with a budget range. Put together some examples of what you’re looking for in a commercial, and let the experts give you a better idea of what that will cost. Otherwise, you can present a budget range and get ideas on how to best use your budget. Either way, it’s best to talk with a company you trust. We are committed to creating solutions that fit your unique goals and your budget, so if you’re ready to get a clearer picture of your cost give us a call and we’d be happy to find a solution together.


If you’re looking for more resources as you branch out into video marketing, be sure to check out our Research Page for our yearly guides, our Podcast Page for weekly news, and our Vlogs for more topical videos.

Hunter Smith